The Discipline of Choice.

Quality. Speed. Cost. You can't have all three. We design hospitality that performs by choosing what matters.

Start a project See how we choose

Always pick two.

In every project, three promises compete: high quality, fast delivery, low cost. Expecting all three at once is how budgets slip and openings go wrong. Since 2013 we've told every client the same thing: choose two, and defend the choice.

Tap the third one. Something has to give.

Quality + Speed

The signature opening.

The investment is honest and the date is real. We protect craft and momentum, and engineer the budget so it serves both, with no false promises along the way.

Proof, not portfolio

Every project is a set of choices.

We never show a space without the decision that made it possible. Sixteen of more than 500 completed projects, the ones our clients’ guests ask about most: hotels, restaurants, wellness and retail, from the Carpathians to the Indian Ocean.

Rina Sinaia Hotel, warm timber corridor
01Hotel · 2020

Rina Sinaia

Sinaia, Romania

The choice: calm over spectacle. Warm corridors and quiet wayfinding that turn a night’s stay into actual rest.

Chili’s Romania at Băneasa, red steel bar and patterned tile
02Restaurant · 2026

Chili’s Romania

Bucharest, Romania

The choice: character over corporate. Europe’s first Chili’s: the brand’s heat, held by a calm semi-industrial shell built for volume.

AZURE Michamvi Zanzibar, day beds over turquoise water
03Beach resort · 2024

AZURE Michamvi

Zanzibar, Tanzania

The choice: place over polish. Barefoot luxury on Michamvi beach: local craft, ocean light, and nothing standing between the two.

Villa Ecletico, restored heritage villa facade at dusk
04Boutique hotel · 2024

Villa Ecletico

Bucharest, Romania

The choice: patience over shortcuts. A heritage villa taken apart and re-made: seventeen rooms of Art Deco, brass and velvet.

AveForchetta, trattoria dining room with greenery and neon
05Restaurant · 2022

AveForchetta

Bucharest, Romania

The choice: appetite over formality. A trattoria that leads with warmth: greenery, neon, and tables that invite a second hour.

Simona Halep Hotel, restaurant in walnut wood and cognac leather
06Hotel · 2025

Simona Halep Hotel

Poiana Brașov, Romania

The choice: warmth over trophy luxury. Walnut, leather and mountain light for a champion’s hotel in Poiana Brașov.

Cismigiu Bistro „La Etaj”, interwar dining room in blush and red
07Restaurant · 2021

Cismigiu Bistro „La Etaj”

Bucharest, Romania

The choice: one bold note over ten safe ones. Interwar Bucharest: Art Deco and French fashion, worn lightly, six floors up.

Băcănia Strămoșia, timber deli interior in daylight
08Retail · 2024

Băcănia Strămoșia

Bucovina, Romania

The choice: roots over trends. A Bucovina deli where tradition is the display: timber, daylight, honest produce up front.

NOR Sky Casual Restaurant, dining room above the city
09Restaurant · 2021

NOR Sky Casual

Bucharest, Romania

The choice: the view runs the room. Thirty-six floors up, everything defers to the skyline, and the skyline pays it back.

Maison Orient, Hotel Trianon reception
10Boutique hotel · 2026

Maison Orient · Trianon

Bucharest, Romania

The choice: a stratified journey over uniform luxury. Orient below, Paris above: one hotel, two worlds, no noise.

The Restaurant at Hotel Prestige, marble columns and brass light
11Restaurant · 2023

The Restaurant @ Prestige

Romania

The choice: presence over restraint. Marble, brass and deep blue: a hotel dining room that dresses for dinner.

Stejarii Restaurant, dining room under olive trees
12Restaurant · 2026

Stejarii Restaurant

Bucharest, Romania

The choice: continuity over reinvention. Discrete moves (rhythm, mirrors, light) that changed how the room reads.

Clinica Elos, arched white reception with olive tree
13Wellness · 2025

Clinica Elos

Romania

The choice: calm over clinical. A clinic that borrows from hospitality: soft arches, warm white, light that lowers the pulse.

Trickshot Promenada, restaurant, bar and bowling
14Entertainment · 2026

Trickshot Promenada

Bucharest, Romania

The choice: energy with order. Bowling, bar and pizza in one warm room that never tips into noise.

Silena SPA, reception with backlit onyx and timber slats
15Wellness · 2021

Silena SPA

Romania

The choice: silence as material. Stone, water, warm light, and nothing that doesn’t earn its place.

Dorf Hotel, pavilion architecture in the Bucovina hills
16Hotel & Architecture · 2025

Dorf Hotel

Bucovina, Romania

The choice: the village over the resort. Bucovina proportions, pavilion calm: architecture that belongs to its hill.

Drag to explore. Open a project for the full story.

500+projects completed
since 2013

Not everything fits in a rail. Sixty more from the public archive, each linked to its full story. The rest live in a decade of drawings, sites and openings.

HoReCa

La Grande Bellezza Vivo Brasov Ted’s Coffee Co. Drive Thru Sous Sol Bar Ted’s Victoriei Hotel Cerbul Sinaia Doda5 Dieci il Numero Born 2 Bake Trickshot AFI Cotroceni VIVO Hotel Ramada Otopeni Zireto NT Zireto SV Pistacchio BONE MAT Amzei Shanga Zanzibar The Lobby @ Hotel Prestige Trickshot Brasov Studio80 Poesia Sccicheria La RoQ Ted’s Coffee Co. Frank The Tank Pepper Trickshot FoodMarket Aperitivo ACSA Wineful Aperto Two by Trickshot Summer Iberico Social 1 Stadio Trickshot

Retail

Fresco Aelia @ Henri Coandă Airport Ana Pan DreamPrints Hub CODE7 OPTIblu Shoteria Drinkery Shop Secom GRID

Wellness

Ohana Vet CRONOS Silena WET SPA Dental Elite 700

Office

Ogre Skin Media City Grill Skin Studio

More

Brinner Livada Stargift Cafe Ted’s Universitate Benny’s Fight Academy Betahouse Urban Labs HUB The Rooms @ Hotel Prestige Wow Self Shop

Browse the full archive on picktwo.ro

Picktwo: thirty seconds of chosen work

We live in a time that confuses possibility with value. Never have there been more options, and our industry answers abundance with more abundance. Almost no one asks what deserves to remain.

We don't lack creativity. We lack criteria. The future belongs to those who choose better, not those who can do more.

Design begins when you have the courage to drop ten good ideas to make room for the one that matters.

What stays takes its meaning from what was cut. A place is defined by what you decide not to put in it.

Remarkable places are the result of the best decisions, not the most. That is the discipline of choice.

Picktwo, Bucharest · est. 2013
01

You can't have it all. You must choose.

02

A space doesn't die from what it lacks. It dies from excess.

03

Every choice is paid for somewhere else.

What we optimize for

Design that earns its keep.

Hospitality spaces are businesses before they are pictures. Every project is tuned on three axes that decide whether it performs: on opening night, and in year five.

Cismigiu Bistro, sculpted light installation over the dining room
Experience design

Felt before it's understood.

We design on the skin, not the screen: light, material, rhythm, the way a room holds a guest. Atmosphere is engineered. It's what people come back for.

Villa Ecletico, restored heritage staircase in brass and stone
Longevity design

Built past the trend cycle.

Trends expire; criteria don't. We choose materials and gestures that still perform when the next five fashions have come and gone, so the space holds its value.

Chili’s Romania, dining room engineered for full-house service
Profitability

A business decision, made visible.

Flows, seats, staff steps, energy, maintenance. We design the operation as carefully as the image, so the room works as hard as the people running it.

The Pick Two Test™

Every project starts with one question: if you can't have everything, what do you choose?

Then one team carries the answer from vision to grand opening, so nothing essential is lost between hands.

Research

The business, the guest, the operation, before any drawing.

Concept & naming

One idea strong enough to refuse the others.

Design

Interior and architecture: two scales, one practice.

Procurement

Chosen once, sourced right, on budget.

Implementation

On site until the vision opens its doors.

Things the industry keeps saying.
Things we no longer believe.

The Refusal Atlas™: a field guide to design fictions. Tap a card to see where we stand.

The studio

One competence, applied end to end.

Picktwo is a spatial design studio specialized in HoReCa, founded in Bucharest in 2013. We work as one integrated team (strategy, design, procurement, site), so a vision becomes a finished place without losing its essence on the way.

Architecture and interior are two scales of the same practice. Hotels, restaurants, cafés and spas are where we apply it: across Romania for over a decade, and now for hospitality clients internationally.

2013Founded in Bucharest
HoReCaOne specialization, every scale
500+Projects completed
2 of 3The only honest promise
The Picktwo team, group photo in black and white on a white studio background
The team: architects, designers, strategistsOne team, one thread. Bucharest

Bring us the impossible list.

Tell us about the hotel, the restaurant, the place you want people to remember. We'll help you choose what matters, and cut what doesn't.

hello@picktwo.com
PICKTWO The Discipline of Choice © 2026 Picktwo Studio, Bucharest → Worldwide · picktwo.ro (RO)